More sales!

Your loyal customers are a lot more important than trying to acquire new ones. Your loyal customers are your true influencers. Treat them well and your sales will go up. Do you know their names? You should.

Truth

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Be Disruptive

I've come to realize that it's more about being disruptive on all levels and not just in general that counts. If you develop a strategy that is disruptive, make sure it's also disruptive on the channels you execute with. Something as simple as sharing something food related on a fashion account. Otherwise, you're lost in the noise. Change it up. 

Goals 2017

Do cool shit with people you care about! As a good friend of mine eloquently put it over dinner. Amen to that. The rest is just noise. Be meanigful in everyhting you do and the void will be filled.

Don't Steal!

A good book to read would be Seth Godin's Permission Marketing. Traditional advertisers will try to solicit prospective customers by interrupting their daily routine. Godin gives the example of a telemarketer calling while having dinner and coins it as, Interruption Marketing. Find a way to be relevant, anticipated and personalized when sharing your message. And do it where you're not just one of a million doing the same thing. Social media can be a great starting point when used correctly.